"The teen market has been the 'golden child' for cellular providers in the US," according to Frank Dickson, Chief Research Officer for MultiMedia Intelligence. "In addition to growing subscribers, teen ARPU has been growing higher than that of the overall market. Teens simply use their phones to do more, from text messaging to purchasing premium content. However, pricing pressures and teen cellular saturation are bringing an end to the teen cellular gold rush."
Key findings regarding teen wireless subscribers include:
- Subscriber growth is seasonal, with Q3 and Q4 the stronger quarters.
- Over half of teens are cellular subscribers by age 13.
- On average, girls mature cellularly earlier than boys. Even at the higher age groups, teen female subscribers outnumber male subscribers. However, the gap among those in the 17-year-old age group has narrowed greatly.
- The Hispanic teen market has become significant, projected to approach 3 million subscribers by 2012.
This research is a result of MultiMedia Intelligence's strategic partnership with Experian. The partnership combines MultiMedia Intelligence's vast industry expertise, market sizing and forecasting models and databases with Experian's in-depth data on consumer behavior, psychographics, lifestyles, opinions and attitudes. Together, they deliver industry-first market segmentation, insights and forecasts based on combined superior supply-side and demand-side views of the markets, never before offered in this data-driven, data-hungry market.
For more information, visit www.MultiMediaIntelligence.com or contact
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