Seattle-based startup Knovolo announced its Real Estate Text
Link product for real estate agents and independent home sellers. This
service combines text messaging with specialized Mobile Web content to
provide a powerful new avenue to communicate with buyers.
Subscribers to the service receive a sign, to be affixed to the For Sale sign in front of property for sale, which reads”For more information: text DEMO to 732589 (REALTY)”
where
“demo” is replaced by a unique keyword specific to that listing. Any
potential buyer that follows these instructions will receive a text
response in a matter of seconds with basic information about the
listing, the seller’s phone number, and a Mobile Web link. The buyer
can then click on the link to be taken to a Mobile Web page with
several full-color photos, detailed specifications on the listing, and
seller’s contact information.
The service is free to the potential
buyer (aside from possible carrier text messaging fees). Knovolo
charges the real estate agent a one-time fee, good for the life of the
listing, which includes all the setup work (text message creation,
keyword registration, Mobile Web design and publishing) and a sign
rider to be displayed at the property.
This new marketing tool
isn’t restricted just to the For Sale sign. The phrase “For more
information, text DEMO to 732589” is also useful in mailings, newspaper
ads, brochures, banners, on the radio, or on TV.
Like 