AdMob has launched a
global iPhone ad marketplace with new interactive advertising formats that take
advantage of the device's capabilities and mobile context. The new ads include
Brand and Performance formats that will function in both the browser
environment as well as native applications built for the iPhone. AdMob also
announced that it will give $1 million in advertising to developers to promote
their iPhone applications, sites and services.
Advertisers and Publishers who are currently working with
the new ad formats include:
Brand Advertisers:
Ford, Electronic Arts, Land Rover, Jaguar and Universal Pictures "The
Mummy"
Performance
Advertisers: vsnax, Stitcher, Loopt and Shozu
Publishers: AccuWeather.com(R), MovieTickets.com, Mippin,
Flirtomatic and Loopt
AdMob's new iPhone ads are available immediately to
advertisers on www.admob.com
and through AdMob's sales organization. The ads blend graphical display with
one of eight iPhone-specific actions. These actions take advantage of the
integration of applications on the iPhone to provide one-click access to:
-- iTunes: open the iTunes store and purchase music or video
content from iTunes
-- App Store: visit the App Store and download applications
-- Audio: listen to recorded or streaming audio content
-- Video: view video and share video with friends
-- Call: initiate a voice call
-- Maps: launch maps and display relevant locations near
that user's location
-- Web: visit iPhone websites
-- Custom: interactive user experiences
For video examples of the ads, visit http://www.admob.com/iphone/video.html.
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