WIRELESS AND MOBILE NEWS

Millennial Media, has integrated Bango's mobile analytics into its Decktrade marketplace platform, providing its Decktrade users with Bango's mobile analytics' service.

 
Bango Analytics will enable Decktrade users to accurately track unique visitors responding to mobile ad campaigns, and provide the precise measurement and insight needed to optimize campaigns and maximize return on investment (ROI). Analytics include unique visitors, country of origin, network and device.