The Mobile Marketing Association has
updated its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile
Content Services.
Modifications to the July 9, 2008
Guidelines include the following key areas:
-
use of wireless carrier SMTP gateways for
commercial traffic
- handset delivery
-
clarifications around promotional content and
marketing to children
-
expansion of and clarification of guidelines for
Free To End User (FTEU)
- standard and premium rate messaging
- mobile web and
interactive voice response (IVR).
The guidelines are effective immediately and are available for download.
Read more
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