The Hubbub on Apipshere & BuzzHub Partnership for LBS Mobile Marekting

Apisphere, a  mobile location-awareness services provider has partnered with interactive advertising network BuzzHub to create a location based media delivery platform for mobile devices.

BuzzHub will be integrating Apisphere's location-awareness intelligence with its electronic kiosk-based ad serving technologies to create a platform that will deliver targeted advertising to mobile devices.

Currently, BuzzHub subscribers can access promotional offers and advertisements at kiosks set up in malls, movie theatres and festivals. BuzzHub will be able to extend its relationships with retailers and consumers beyond touch screens to  target coupons, sale flyers, etc.to be automatically sent to consumers' mobile devices based on their location.

The partnership will leverage Apisphere's Geo-Enabled Mobility GEM platform which delivers mobile content, including applications and messaging - triggered to launch when users enter specified locations. Integrating Apisphere's mobile location-awareness technologies with its interactive advertising network, BuzzHub will be changing the way retailers reach their customers.  BuzzHub currently has kiosks positioned at six properties and continues to increase its consumer reach.