According to Advertising Age, NBC coverage of the Olympic games shows television was the favorite form of watching with 94 percent of the audience, online viewing reached 5.7 percent, mobile TV accounted for 0.03 percent and only about 36,000 viewers (0 percent) watched via video-on-demand.

On Sunday--the highest viewed day of the Olympics so far, 113 million viewers watched NBC coverage, with 107.3 million television viewers, 5.1 million unique visitors to NBCOlympics.com , NBC's mobile site had 494,506 unique visitors and VOD content viewed by 27,594 Olympics fans.