Mobile advertising solutions provider Amobee Media Systems, announced that
Motorola, Inc. and Cisco Systems have made strategic investments in the
company. These market leaders join the company’s existing investors who also
participated in this round - Telefonica, Vodafone (Accel Partners, Globespan,
and Sequoia Capital — to deliver the promise of mobile advertising to
operators worldwide.
The Amobee media system establishes a new revenue stream for mobile operators who can offer their ad-enabled inventory to agencies and advertisers seeking to buy, deploy, and monitor campaigns across all mobile channels.
Using a single, telco-grade ad serving solution, Amobee dinserts relevant ads into all mobile entertainment and communication channels, including video, music, messaging, games, and WAP. Due to this operator-centric approach, Amobee has enabled mobile advertising campaigns for world-renowned brands like Acura, Coca-Cola, Canon, Fox Searchlight, Mercedes, and more, in partnership with major operators like Telefonica and Vodafone.
Advertising is about to open on billions of mobile screens around the world and Amobee Media Systems has made this possible. With Amobee, today’s mobile operators can become tomorrow’s media companies — offering a rich diet of information, entertainment and amusement to consumers everywhere,” said Mike Moritz, Partner at Sequoia Capital.
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