INSIGHT's market analysis study, "Content Management for Wireless Networks, 2008-2013" describes the technology and market forces required to put music, video, and other types of information and entertainment content onto cell phones and other types of mobile devices. The study notes that current content management systems are primarily focused on the delivery of the content to a specific device type, and that within the forecast period attention will shift from discrete systems focusing on delivery of specific content using rudimentary content management integration to full-blown systems that are centered on reusable content suitable for multi-channel delivery.
"Today's tools are able to manage various types of
content and put specific types of content onto specific devices," says
Robert Rosenberg, INSIGHT Research president. "What is truly needed,
however, and what we expect to see emerge over the next few years, are tools
that unlock the value of content in the digital age by formatting and managing
content for device- independence. When content becomes reusable across multiple
delivery channels its value increases enormously, which will foster investment
in developing the next generation of content management tools"
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