SnapTell, image
recognition-based mobile marketing solutions, reports that the
Winter issue of Martha Stewart Weddings will utilize fully activated or "live" advertisements in the magazine.
On-stands December 29, 2008, the issue will allow
readers to snap a picture of any featured advertisement, send the
picture to SnapTell and i get back content from an advertiser.
SnapTell's Snap.Send.Get solution provides advertisers with a way to engage their audience. Content readers
receive from advertisers can include coupons, video or photos, website
links or product information. SnapTell's Snap.Send.Get works with most all camera phones,. It is
also fully trackable, providing clear ROI for participating advertisers
who optimize their ads with customized messages.
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