Mobile Teens Will Be Studied by Multimedia Intelligence & Experian

MultiMedia Intelligence and Experian Consumer Research have recently joined forces to examine the teen (12-17 years old) population using wireless phone services, providing a detailed analysis of this consumer segment.

Teenagers are some of the most avid and trend-inspired users of technology today, making them a valuable sector for wireless phone companies. Over half of teenagers have a cell phone by the age of 13; however, the teen population’s growth in the wireless market has slowed due to saturation. Due to the slow growth, it is increasingly important for wireless companies to examine and understand the teen segment, and design new strategies to attract them.

The partnership between MultiMedia Intelligence and Experian Consumer Research allows a more comprehensive view of the teen population regarding technology preferences and behaviors.