Sales Associates @ Sprint Ready Now to Help Customers with Smartphones

By Reporter Wireless and Mobile News on September 9, 2008 12:47 PM

Today, Sprint launches Ready Now, a revolution in the wireless retail experience.

With Ready Now, Sprint has trained and committed its retail associates to work one-on-one with customers to personalize phones, set up features and demonstrate how phones work - before customers leave the store.

A survey conducted by Opinion Research found that smartphones were the most returned electronic technology products of last holiday season, with slightly more than one-fifth (21%) of smartphone buyers returning their purchase to the retailer. Not understanding how to set up the product was cited as the primary reason for the return.

Sprint customers can choose how much or how little they want to learn about the features and applications on their phone. Customers also have a choice of sitting down with a Sprint retail associate while in the store, or they can make an appointment for a later time. For additional customer convenience, Sprint customers have the flexibility to schedule appointments either in the store, or online via Sprint's store locator tool. Customers can visit www.sprint.com/readynow to schedule an appointment

"This is so important, we closed our stores for a full day to train associates on Ready Now," said Kim Dixon, senior vice president of retail for Sprint. "Everyone's trained - not just a few people. That's a benefit you may not find at another wireless company's store."

"Already, the feedback from Ready Now trials in select stores has been phenomenal - and positive across the board. Every aspect of this program, from certifying our associates to helping our customers understand which phone is best for them, is about providing quality service."

Ready Now is available to customers in all company-owned Sprint stores. All Sprint stores that offer Ready Now are identified by a Ready Now sticker that states the store is certified to provide the new service. Ready Now will also be offered in the near future to a limited number of exclusively branded dealer stores, which are Sprint stores owned by third-parties. The third-party dealer stores will be held accountable to the same stringent training and certification process before they are permitted to offer Ready Now to customers.