71% US Mobile-Webbers 4 Obama

By Editor Wireless and Mobile News on October 28, 2008 11:25 AM

US Mobile phone web surfers are much more likely to support Democrat presidential candidate Barack Obama over Republican candidate John McCain, according to an unscientific survey of likely voters conducted jointly by Zogby International and Jump Tap.

Of 3,462 likely voters who took the survey, 71% supported Democratic Presidential nominee Obama, 25% chose Republican John McCain and the other 4% were unsure or would choose another candidate.

The Zogby/Jump Tap Mobile Phone Horserace
Obama	71%
McCain	25%
Not Sure/Other	4%

In almost identical numbers, these mobile phone users said Obama was better for the economy (70%), best to manage the War in Iraq (65%) and most likely to improve their quality of life (70%.)

Who Participated?

Who Participated - Age?
18-29	24%
30-49	52%
50-64	20%
65+	.4%

More than one-half of the respondents (52%) were ages 30-49. The racial breakdown was white - 70%, African-Americans - 14%, Hispanics - 11% and Asian/Pacific participants - 4%. In terms of gender, the sample was heavily male, 62% to 38% female. The Eastern, Western and Southern regions had almost equal shares of the sample, with the Central/Great Lakes having the fewest, 16%.

The survey was conducted from October 7-24 via an ad banner campaign running across the Jump Tap premium mobile ad network of popular mobile websites including Fox Mobile Entertainment and major newspapers within the Verve Wireless network such as the Miami Herald and Sacramento Bee. The poll will continue tapping the pulse of mobile voters - pre and post election. Over 68% of viewers who responded to the "vote" ad banners completed the 10 question survey.

NOTE from Wireless and Mobile News:

Pew research found that most election polls were landline biased, this Jump Tap study could be classified as mobile-internet biased.