iGR's new U.S. Quarterly Smartphone Tracker shows total
smartphone sales of nearly 9.2 million devices in the third quarter of
2008. This new research tool uses a combination of end user surveys,
industry metrics and channel research to accurately model the smartphone
sales activity by quarter. Results are presented by operating system
(Apple, RIM, Linux, Windows Mobile, Palm, and Symbian) and by major
market segment: consumer, small business, medium business and enterprise.
As new operating systems are introduced into the market, such as Google's
Android, iGR will be able to track the sales activity and
increasing penetration of the new platform. The effect on existing
incumbent operating systems can also be seen.
"This new smartphone tracker allows our
customers to track U.S. smartphone sales activity across segment and by
operating system -- this is becoming
increasingly important as the smartphone starts to replace the
traditional handset as the cellular device of choice,"
says Iain Gillott, president and founder of iGR. "The
smartphone tracker model accurately predicted the surge in iPhone sales
in the last quarter -- data points from the
industry have shown the accuracy of the product."
Rather than simply rely on vendor-reported sales as other device tracker products do, iGR's new U.S. Quarterly Smartphone Tracker incorporates data from: 200,000 data points from 3,600 respondents surveyed multiple times throughout the quarter in each of the major segments (consumer, small and medium business and enterprise); distribution channel checks with each of the major operators; and data from industry sources. iGR started tracking the U.S. smartphone market earlier this year in order to refine the market model and develop the necessary data sources.
iGR will publish the U.S. Quarterly Smartphone tracker report two
weeks after the end of each quarter. As well as the smartphone sales
statistics, the report also includes a detailed discussion of the major
trends in the market, announcements in the quarter that affected the
market, and new product and pricing announcements.
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