ROK Entertainment Group, mobile technology and entertainment company, has signed a partnership with Mixcast Network, to roll out a national Bluetooth mobile advertising platform to solidify their presence in the exploding US entertainment technology market.

During Super Bowl weekend, Mixcast will launch a vigorous mobile media blitz, targeting fans during Super Bowl XLIII in Ybor City, Florida. Mixcast will create hot zones of digital information and entertainment in thousands of retail locations to transmit content secured by Mixcast through its wide network and integrated within a vast array of advertising and marketing displays. These hot spots will allow consumers with cell phones to opt-in to receive location-based information and exclusive entertainment via Bluetooth.