Though still in its infancy, mobile gaming is already a billion
dollar industry in the US, reports In-Stat
http://www.in-stat.com .
In-Stat believes that mobile gaming will continue to be a key
contributor to wireless data usage and revenues due to its momentum. However, the industry has significant challenges.
Recent research by In-Stat found the following:
-
Almost 20% of game-playing respondents to an In-Stat consumer survey
report downloading games from Internet sites other than their mobile
carrier's site.
- Of the 2,000 respondents, 29.5% reported playing games on their mobile handsets.
- In-Stat predicts the global mobile gaming market will top $6.8 billion by 2013.
“The
mobile gaming development industry is highly fragmented due to the wide
variety of mobile operating systems, available handsets, and lack of
industry standardization,” says Jill Meyers, In-Stat analyst. “This
fragmentation has resulted in mobile developers and publishers making
the difficult decision of spending finite resources developing games on
the platforms they believe will have the best chance of success.”
Recent In-Stat research,
Mobile Applications Series: US Mobile Gaming 2008-2013
(#IN0804316MCM), covers the US market for mobile gaming. It discusses
the mobile gaming industry, factors necessary to promote awareness of
mobile games, and limitations to purchase. The impact of the iPhone on
mobile gaming is explored, along with the results of the In-Stat 2008
Consumer Mobility Survey, which compares respondents who play mobile
games against those who do not. Also included are mobile gaming revenue
forecasts for the US and global markets through 2013.
Read more
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