Pollster Zogby International and JumpTap have joined together to launch one of the first mobile advertising campaigns to survey likely voters nationwide about the presidential election and top issues ahead of the November 4th general election.

The surveys, which are not designed to be scientific but designed to reach this audience on the go, will begin today via a mobile ad banner campaign running across premium popular mobile websites. Results will be available on the websites of both companies.

With over 43 million(1) U.S. mobile subscribers using the mobile internet, the partnership leverages a mobile audience already highly engaged in the election, as a new channel to execute polls and showcase the power of mobile advertising. The campaign will provide a unique perspective on what pollster John Zogby has called the most important presidential election in a generation and mark a major new precedent for mobile as a growing communications medium.