MobileVerbs has launched mobile
marketing program Jack-in-the-Box
restaurants. The restaurant guests can provide their feedback and
redeem coupons via their cell phones.
Jack's guests follow 'call to action' instructions on
table tents and send a SMS message to the MobileVerbs service. The
mobile service delivers a series of survey questions to guests' cell
phones. Once the guests complete the survey in couple of minutes, they
are provided with a secure mobile coupon on their cell phones.
The
guests can redeem mobile coupons instantly at participating restaurant
locations by showing a secure redemption code on their cell phones to
the restaurant staff.
The system automatically detects the device type to send simple text
coupons on feature phones and rich barcode coupons on PDAs with mobile
browser. The management has full control over the number of coupons
delivered per guest, expiration of coupons and overall coupon quota in
a campaign.
"Our service has built-in 'Situational Relevance' that
allows marketers to deploy different survey questions, coupons etc.
based on date, time, location, weather, device type and other
parameters," says Parmeet Chaddha, CEO of MobileVerbs.
The patent-pending Situational Decision Engine within MobileVerbs
platform makes mobile campaigns relevant to the current situation of
target users. "The ease with which MobileVerbs service can customize
the content of our campaign based on the current situation of our
guests is amazing. Without any effort, we can configure our campaign to
deliver different incentives and ask different questions from our
guests based on store location, time, date, weather etc.," claims Mr.
Yadav.
Besides coupons and surveys, the MobileVerbs platform provides a
rich suite of templates for various other kinds of mobile
interactivity, such as advertisements, store locators, mobile catalogs
and dynamic microsites -- all setup from the MobileVerbs campaign
management tool, without any programming. The campaigns are delivered
via email, SMS, MMS, Internet, or mobile web.
"Our mission is to provide a self-service platform for multi-channel
campaign lifecycle management -- enabling marketers to launch their
campaigns in a matter of minutes, not days and weeks, and at a fraction
of the cost," says Parmeet, "and this campaign is an important
milestone for us by deploying our superior mobile marketing solution
for the franchise segment."