eMarketer predcits that by 2012 over 800 million users
worldwide will access and participate in social networks via their
mobile device. The number was 82 million in 2007.
The
total mobile
social network user base in 2012 will be under 20% of the worldwide
mobile user population. However, it is likely that these users will
have a strong mpact on marketing, media and mobile communications
because creating and sharing digital content (user-generated and
professional) forms much of the social networking experience.
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