MediaFLO plans to make FLO
TV available to more than 200 million consumers across
more than 100 markets in 2009.
MediaFLO's market research shows that consumers are adopting more mobile TV services. After they adopt to mobile TV, they use the services with increasing regularity.
Metrics show that FLO TV viewers spend an average of more than
20 minutes per day watching television on their phones. The time is about the same average as U.S. cell phone users spend per day
talking on their cell phones, according to CTIA's Semi-Annual Wireless
Industry Survey.
FLO TV's most dramatic viewership increases in 2008 occurred during
live events.
* Viewership increased 103 percent over the daily average during the U.S. Open golf championship playoff featuring Tiger
Woods and Rocco Mediate.
* FLO TV's dedicated Olympics channel,
available exclusively on AT&T Mobile TV, was the most-watched
channel on the AT&T Mobile TV service during the live Olympics
coverage.
* Live coverage of Hurricane Ike helped spike viewership by 31 percent during the storm.
* On Election Day, FLO TV subscribers spent an average of 22 percent more time watching TV on their phones.
"These findings demonstrate the power of being connected in
real-time to the news, sports and entertainment events consumers care
about," said Gina Lombardi, president of MediaFLO USA. "In
collaboration with our carrier partners, MediaFLO USA will continue to
lead the evolution of live mobile television and extend FLO TV to tens
of millions of previously unreached consumers in dozens of new markets
across the country."
All programs featured on the FLO TV service are available to
consumers through leading wireless operators in more than 65 major
metropolitan areas nationwide, including Atlanta, Chicago, Dallas, Las
Vegas, Los Angeles, New York, Seattle and Washington, D.C. To learn
more about FLO TV, please visit www.flotv.com.
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