Nielsen has released a new white paper on mobile video use. Although mobile video use is still low in the U.S. it is growing. The iPhone is the most popular phone and YouTube is a the top video provider. Here's some information from the white paper.
- Each month, 10.3 million U.S. mobile phone subscribers access video content via their phones which is up 14% from 2007.
- Still, mobile video use in the U.S. remains low (5% of all subscribers), compared to other mobile media.
- Among mobile video users, Apple's iPhone is the most popular phone: as of Q3 2008, 11% of all streaming video users were using an Apple iPhone, and 35% of iPhone users reported regularly using mobile video (compared to about 5% of all mobile subscribers.)
- YouTube was the leading Web video provider in Q3 2008, accessed by about three million U.S. mobile subscribers -- the Web video giant's mobile audience grew by 277% from October 2007 to October 2008.
- Mobile Web video has fast become the most popular means (66% of mobile video users) of mobile video consumption - however, many mobile video users continue to pay for access to a video service (42% of mobile video users).
- Subscriptions to mobile video are also growing - from 13.2 million in Q3 2007 to 16.4 million in Q3 2008.
- Usage frequency among mobile video users is relatively low (17 videos per month median), but overall satisfaction with the mobile video experience is high among current users -- as of Q3 2008, 71% of mobile video viewers said they were satisfied with their mobile video experience.
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