ChaCha is now offering ways access live sports scores for March
Madness. ChaCha is introducing ThmbSavrs abbreviations that enable
fans to send shortcut texts to ChaCha (242242) and receive live sports
scores, news and updates quickly.
Unlike other mobile search
services that do not recognize these shortcuts, and require exact
keyword search matches to return search results, ChaCha will answer
fans' queries no matter how customers ask - even if questions are
Fans can get up-to-the minute information easily
and quickly with a shortcut system that recognizes the way fans refer
to their teams. For instance, ChaCha ThmbSavrs enables customers to
shorten, "What is the score of the Gonzaga game?" into "Score Zags."
"Basketball fans can call 1-800-224-2242 or text 242242 and ask any
question as if they were calling or texting a smart friend. Now with
ThmbSavrs, we provide live score feeds for fans that want
instantaneous, real-time updates," said Scott A. Jones, CEO of ChaCha.
"We experience a huge surge in questions during March Madness and
football season, and our new sports search capability is, literally, a
game changing capability for on-the-go fans that use their mobile
phones to track their teams' scores. Even when our customers are in a
rush and they type or spell their favorite team's name wrong, ChaCha
can handle it."
Team names can be referenced in lots of common ways ("Score IU,"
"Score Hoosiers," or "Score Indiana"). In addition to men's and women's
college basketball, ChaCha's new real time SMS score search covers the
NBA, MLB and NHL as well as the NFL and NCAA football when they are in
For more ThmbSavrs shortcuts, visit:
In January 2008, ChaCha introduced its free mobile answers service,
which leverages human guides to provide free answers to any question,
Users don't need a Web-enabled phone, special
browsers or codes to search the Internet, and ChaCha answers go far
beyond directory assistance. For free, mobile customers simply text
242242 or call 1-800-2-ChaCha (1-800-224-2242) on their mobile phones,
ask their questions and receive concise, relevant answers via text