54% of iPhones Users Are in U.S., Says Ad Mob

iphone-user-region-june-09.pngAdMob, looked at  the
geographic distribution of iPhone OS users in its June 2009 Mobile
Metrics Report. AdMob's latest report estimated the number of
iPhone and iPod touch devices in various countries.
Highlights from the June 2009 AdMob Mobile Metrics Report:

  • 54 percent of iPhone and iPod touch users are in the United States.
  • Following the U.S., France, Germany and the UK each had more than five percent of all iPhone and iPod touch devices .
  • iPod touch users represent 38 percent of total iPhone OS devices in North America.
  • Requests
    from the Android OS increased 25 percent month over month. Android has
    five percent worldwide OS share and is slightly ahead of Windows Mobile
    for the first time.


The report
finds that worldwide adoption of Apple devices continues to grow. While
North America leads with 58 percent of iPhone and iPod touch users,
Western Europe and Asia have increasingly become popular geographic
regions, representing 26 and seven percent of Apple device users,
respectively. The worldwide ratio of iPhone to iPod touch users in the
AdMob network was roughly two to one in June; although this varied from
region to region, this ratio has remained relatively constant over the
last several months, implying a similar growth rate for both devices

Given Apple's recent announcement that 45 million iPhone OS devices
have been sold worldwide1, AdMob estimates that there have been 13
million iPhone and 12 million iPod touch units sold to date in the U.S.
based on user data in AdMob's network. Additional details and worldwide
country estimates are listed in the feature section of the report.
analysis is based on the 16.8 million unique users on iPhone and iPod
touch devices on the more than 7,000 mobile sites and 2,500
applications in AdMob's network in June 2009, the vast majority of
which were free to download. Please see the notes section of the full
report and the Metrics blog for more details on methodology.

AdMob's Metrics Report site (http://metrics.admob.com) to access the
full June 2009 report, view past reports, or sign up to get an email
notification when future reports become available. AdMob stores and
analyzes handset and operator data from every ad request in its network
to optimize ad serving.  Each month, the AdMob Mobile Metrics Report
aggregates this data to provide insights into major trends in the
mobile ecosystem.