WIRELESS AND MOBILE NEWS

AdMob, looked at  the geographic distribution of iPhone OS users in its June 2009 Mobile Metrics Report. AdMob's latest report estimated the number of iPhone and iPod touch devices in various countries.
 
Highlights from the June 2009 AdMob Mobile Metrics Report:

• 54 percent of iPhone and iPod touch users are in the United States.
• Following the U.S., France, Germany and the UK each had more than five percent of all iPhone and iPod touch devices .
• iPod touch users represent 38 percent of total iPhone OS devices in North America.
• Requests from the Android OS increased 25 percent month over month. Android has five percent worldwide OS share and is slightly ahead of Windows Mobile for the first time.

 

The report finds that worldwide adoption of Apple devices continues to grow. While North America leads with 58 percent of iPhone and iPod touch users, Western Europe and Asia have increasingly become popular geographic regions, representing 26 and seven percent of Apple device users, respectively. The worldwide ratio of iPhone to iPod touch users in the AdMob network was roughly two to one in June; although this varied from region to region, this ratio has remained relatively constant over the last several months, implying a similar growth rate for both devices worldwide.

Given Apple's recent announcement that 45 million iPhone OS devices have been sold worldwide1, AdMob estimates that there have been 13 million iPhone and 12 million iPod touch units sold to date in the U.S. based on user data in AdMob's network. Additional details and worldwide country estimates are listed in the feature section of the report.
 
This analysis is based on the 16.8 million unique users on iPhone and iPod touch devices on the more than 7,000 mobile sites and 2,500 applications in AdMob's network in June 2009, the vast majority of which were free to download. Please see the notes section of the full report and the Metrics blog for more details on methodology.

Visit AdMob's Metrics Report site (http://metrics.admob.com) to access the full June 2009 report, view past reports, or sign up to get an email notification when future reports become available. AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving.  Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.