HSN launched an Apple iPhone app to view HSN programming 24 hours a day, 7 days a week, throughout the US. The launch creates the e-commerce industry's first live-video "3-screen experience," enabling consumers to browse and shop the network's 35,000-plus array of products from home or on the go.
All the engaging highlights that HSN and hsn.com users enjoy are
packed into the clever app, available for download at both the iTunes
App Store and hsn.com.
Live, 'round-the-clock HSN TV (along with a library of original videos), the HSN Today's Special, Items Recently Aired, and the many hosts, featured designers and their tens of thousands of products are among the familiar and favorite hallmarks of HSN programming that will be available through the mobile experience. Additionally, the HSN Shop App brings with it a set of new features, including the interactive shake2shop, which, with a simple shake of the device, generates random product recommendations as well as deals and promotions targeted at HSN's mobile customers.
The HSN Shop App also makes for a seamless transactional experience, allowing the user to call HSN directly or use the device's browser to purchase an item. Items can also be saved for later purchase, or emailed to a friend.
While the HSN Shop App is supremely navigable and user-friendly, hsn.com will soon feature a tutorial that walks all new users through the app's various fundamentals and features. To insure the optimal experience, the app will also evolve based on customer feedback.
Inlet Technologies' Spinnaker(TM) live streaming appliance provides the encoding backbone for the HSN Shop App's streaming video. Spinnaker fully supports Apple's HTTP adaptive streaming, which reduces buffering and other interruptions to create an exceptional viewing experience and diminish latency, helping HSN customers move through the purchasing process quickly. Inlet, the leader in advanced encoding solutions for new media, has been a HSN web streaming partner since 2008.
At launch, the HSN Shop App will be marketed via on-air promos run throughout HSN TV programming. Other promotional efforts will follow.
The HSN Shop App arrives amidst HSN's ongoing multichannel convergence effort, which includes expansion of its Shop-by-Remote service and complete transition to high-definition (HD) format.
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