Sony Ericsson
showed their new Xperia Pureness based on combo concept of "talk, text, time -
a holiday from technology". The Xperia Pureness will be officially
launched in November 2009 through selected retail distribution channels
in key cities around the world. From the looks of the phone, we could call it a "Fashionista Princess Phone"
The handset was shown to media attending an event to launch Sony
Ericsson's new brand direction where the company also confirmed its
alignment under the Sony make.believe brand message.
Xperia Pureness approaches the mobile phone as a work of art rather
than technology. The company's designers aimed to sculpt an object of
design that reflected the purity of water and a sense of calmness when
not in use.
More details on Xperia Pureness will be available when the phone launches in November 2009.