My Phone is a free service that helps people manage and back up information stored on their phone and provides an easy restore option in the event of a lost or damaged phone. The premium package locks lost phones and has location features.
My Phone automatically synchronizes the specific types of a phone's content the user chooses -- from contacts and appointments to texts, photos and more -- to a password-protected Web site.
People can also publish their photos from the My Phone Web site or their phone directly to Windows Live, Facebook, MySpace and Flickr. As part of the free service, people can go online and map the last known location of their phone from when it was last synchronized. In addition, a set of more advanced "lost phone" features are being offered as a premium package that people can activate as needed.