Digby Buys Web App Store Commerce Movaya

movayalogo.jpgdigbylogo.jpgDigby, the leading provider of mobile commerce solutions for retailers, announced the acquisition of Movaya Wireless, Inc., a Seattle, Washington-based mobile software company focused on building digital goods storefront applications for the iPhone, Android and mobile web platforms.

Additionally, Movaya Chengdu Technology, Ltd., Movaya's Asian operations center, will form the basis for Digby Chengdu Technology, Ltd. Digby Chengdu will serve as Digby's hub for the rapidly expanding mobile commerce market in Asia. Movaya co-Founder and Chief Technology Officer, Stanley Wang, has joined Digby as Vice President of Engineering.

"We're thrilled to be joining forces with Digby at this critical stage of market development," said Phil Yerkes, co-founder and Chairman of Movaya. "The transaction will allow our mobile commerce vision to be realized through the Digby Mobile Commerce Suite, and it provides a very exciting opportunity for all of Movaya team members."

Movaya Wireless was formed in 2006 by Phil Yerkes and Stanley Wang. Their core product, Movaya Platform M, is utilized by software developers, game developers, and content producers to monetize their digital assets created for mobile device users. The product offers rich capabilities that enable content producers to create branded storefronts utilizing a unique set of self-service technologies. Platform M was also tightly integrated into various carrier-based billing systems including AT&T, Verizon, T-Mobile and others, enabling a seamless "bill-to-phone" payment system for acquiring digital products.

The transaction, subject to customary closing conditions, will be finalized by November 15, 2009. Catapult Advisors LLC advised Movaya on the transaction.

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