Google Buys AdMob Mobile Ad Platform Analytics & Metrics

admoblandingpage.jpgAdMob has signed a definitive agreement to be acquired by Google for approximately $700 million. AdMob is a popular mobile advertising platform that also tracks usage and other analytic factors.

"The best part of all this is what's next. We are not going away. After our deal with Google closes, we will work together to accelerate the pace of innovation in this area. Our product and engineering teams will keep building great products for all of our customers. Our business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob's publisher network. Our sales teams will keep working with our thousands advertisers to deliver successful campaigns and our marketing group will keep pushing to get the word out about mobile. It's just that now we will be able to do an even better job for all of our customers," CEO Omar Hamoui.

AdMob was founded  in 2006 by an entrepreneur trying to solve a problem. Omar Hamoui wanted to build traffic for his mobile site. He encountered complexity and fragmentation - it was just too hard to engage users. AdMob was born to remove roadblocks and enable mobile web businesses.

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