According to IDC's Worldwide Quarterly Mobile Phone Tracker, the worldwide converged mobile device (aka smartphone) market reached a new record for shipments during a single quarter. Vendors shipped a total of 43.3 million units during the third quarter of 2009 (3Q09), up 4.2% from the 41.5 million units shipped in 3Q08, and up 3.2% from shipments of 41.9 million units in 2Q09.
Top Five Converged Mobile Device Vendors
Nokia maintained its position as the overall leader in the converged mobile device market. Driving shipments forward were its popular flagship device, the N97, and an improving enterprise-focused portfolio led by the E71. Nokia also announced its first Maemo-powered device, the N900, targeting high-end users. While its worldwide leadership position is clear, Nokia still struggles in North America.
Apple reached its highest volume yet in a single quarter. The nearly global availability of the iPhone 3G S sparked another round of annual replacements for Apple loyalists, while the lower price on the iPhone 3G put the device well within reach of customers wary of the price. Although the iPhone has struggled within emerging markets, its arrival at China Unicom this year could foreshadow greater shipment volumes.
HTC finished the quarter in fourth place (with HTC shipment data excluding phones sold under another company's brand). HTC remains the largest provider of Windows Mobile-powered devices, with several new devices shipping the new Windows 6.5 operating system. These include the HD2, Imagio, Tilt2, Pure, and Touch2. Not to be overlooked is its quickly growing Android-powered volumes with the Dream, Hero, and Magic.
Samsung returned
to the top five vendors during 3Q09. Although volumes were flat from a year
ago, the company saw marked improvement in Asia/Pacific, Latin America, and
EMEA. The company has been a big supporter of Windows Mobile on its devices,
and features Windows 6.5 on its
Intrepid device. Samsung also plans to launch its Android-powered offering with
the Moment and Behold II.
Top Five Converged Mobile Device Vendors, Shipments, and Market Share, Q3 2009 (Units in Millions)
|
Vendor |
3Q09 Shipment Volume |
3Q09 Market Share |
3Q08 Shipment Volume |
3Q08 Market Share |
Year-over-Year Growth |
|
Nokia |
16.4 |
37.9% |
15.4 |
37.1% |
6.6% |
|
Research In Motion |
8.2 |
19.0% |
6 |
14.6% |
35.7% |
|
Apple |
7.4 |
17.1% |
6.9 |
16.6% |
7.1% |
|
HTC |
2.4 |
5.6% |
2.1 |
5.1% |
14.7% |
|
Samsung |
1.5 |
3.5% |
1.5 |
3.7% |
0.0% |
|
Others |
7.3 |
16.8% |
9.5 |
22.9% |
-23.5% |
|
Total |
43.3 |
100.0% |
41.5 |
100.0% |
4.2% |
Source: IDC Worldwide Quarterly Mobile Phone Tracker, November 5, 200
"Demand for converged mobile devices has remained strong all year," said Ramon Llamas, senior research analyst with IDC's Mobile Devices Technology and Trends team. "These devices provide more utility and entertainment than traditional mobile phones. Moreover, users have plenty of devices from which to choose, whether it be a multimedia powerhouse, a messaging machine, or a social networking tool. As users expect greater functionality from their devices beyond telephony, we believe the converged mobile device market to grow faster than the overall mobile phone market."
"With the release of Android-based handsets from several different OEMs, most recently Motorola, but also HTC, Samsung LG, and Sony Ericsson, the buzz surrounding Android OS is reaching critical mass," added William Stofega, research manager with IDC's Mobile Devices Technology and Trends team. "HTC was first to come to market with an Android device, other vendors took longer to develop their Android portfolio. However, the release of new Android devices has picked up dramatically over the past several months and the release of version 2.0 demonstrates that Android is rapidly evolving and responsive to suggestions from OEMs and developers. With an expanding portfolio of handsets and a just released update of the code, Android is poised to mount a serious challenge to the incumbent smartphone OEMs for the first time in its brief history."
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