A native Gowalla app is now available for Android, it's called a place-sharing app that offers special rewards. The new native application greatly improves the
Gowalla experience by providing additional features and more accurate
location data through its use of Skyhook Wireless' SDK.
Gowalla for Android is available for free in the Android
Market and at Gowalla.com. It gives users way to explore places.
Gowalla has an agreement
with Travel Channel for the integration of proprietary Travel Channel
content into Gowalla's social networking service.
The first content integration will focus on the new series, Food Wars, a new Travel Channel offering where blindfolded participants choose sides to determine "Who Makes The Best Dish In Town." Food Wars pits the nation's most famous culinary rivals against one another for a final showdown, where a blind taste test will settle the debate. Locations used in the series will be integrated into the Gowalla platform and Gowalla users will be able to check in and find specific show information, along with the details of the culinary showdown that was filmed there, pick up Items specific to the show, and be awarded specially created passport stamps.
"Gowalla is a growing force in social media and their platform offers a unique new way to engage mobile audiences," said Chris Ackermann, Director of Business Development for Travel Channel. "Catering to the loyal fan bases of these local eating establishments creates an ideal environment for consumer interaction and brand engagement."
ON
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