A native Gowalla app is now available for Android, it's called a place-sharing app that offers special rewards. The new native application greatly improves the
Gowalla experience by providing additional features and more accurate
location data through its use of Skyhook Wireless' SDK.
Gowalla for Android is available for free in the Android
Market and at Gowalla.com. It gives users way to explore places.
The Gowalla community has now checked in at 600,000 places in over 165
countries. The combination of Gowalla for Android with quality
travel-related content provided by Travel Channel will continue to
inspire more people to go out and discover the world around them.
Gowalla has an agreement
with Travel Channel for the integration of proprietary Travel Channel
content into Gowalla's social networking service.
The first content integration will focus on the new series, Food Wars, a
new Travel Channel offering where blindfolded participants choose sides
to determine "Who Makes The Best Dish In Town." Food Wars pits the
nation's most famous culinary rivals against one another for a final
showdown, where a blind taste test will settle the debate. Locations
used in the series will be integrated into the Gowalla platform and
Gowalla users will be able to check in and find specific show
information, along with the details of the culinary showdown that was
filmed there, pick up Items specific to the show, and be awarded
specially created passport stamps.
"Gowalla is a growing force in social media and their platform offers a
unique new way to engage mobile audiences," said Chris Ackermann,
Director of Business Development for Travel Channel. "Catering to the
loyal fan bases of these local eating establishments creates an ideal
environment for consumer interaction and brand engagement."
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