According to the February 2010 AdMob Mobile Metrics
Report(February) smartphones accounted for 48 percent of AdMob's
worldwide traffic, up from 35 percent in February 2009.
The strong
growth of iPhone and Android traffic, fueled by heavy application
usage,
was primarily responsible for the increase.
Although the share of
feature phone traffic in AdMob's network declined from 58 percent
to 35
percent year-over-year, absolute traffic from feature phones still
grew
31 percent.
The iPod touch is the top mobile
Internet device and is responsible for a vast majority of this
traffic;
other devices include the Sony PSP and Nintendo DSi.
The iPod touch is the top mobile
Highlights from the February 2010 AdMob Mobile Metrics Report
include:
-
iPhone OS increased its share of smartphone requests from 33
percent
in February 2009 to 50 percent in February 2010. -
Symbian's share of smartphone requests fell from 43 percent in
February 2009 to 18 percent in February 2010. -
Android increased its share from two percent in February 2009 to
24
percent in February 2010. -
The top five Android devices worldwide, by traffic, were the
Motorola
Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ.
The
Google Nexus One only generated one percent of total Android
traffic
in February 2010. -
Samsung, Nokia, Sony Ericsson, Motorola, and LG were the top
manufacturers of feature phones. Top feature phones from each
manufacturer in AdMob's network were the Samsung SCH R350, Nokia3110c, Sony Ericsson W200i, Motorola RAZR V3, and LG CU920.
For the purpose of categorization, AdMob considers a smartphone to
run
an identifiable Operating System, a feature phone to be mobile
phone
that does not fit into the smartphone category, and a mobile
Internet
device to be a handheld device that connects to the mobile
Internet but
is not a phone. AdMob has changed the format of the country pages
in the
February 2010 Report to include the top 10 smartphones and
additional
trended data.
AdMob stores and analyzes handset and operator data from every ad
request in its network of more than 15,000 mobile Web sites and
iPhone,
Android, webOS, and Flash Lite applications to optimize ad
serving. Each
month, the AdMob Mobile Metrics Report aggregates this data to
provide
insights into major trends in the mobile ecosystem. The AdMob
share is
calculated by the percentage of requests received from a
particular
handset; it is a measure of relative mobile Web and application
usage
and does not represent handset sales. See additional detail on the
methodology of the report at <a target="_blank" href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fmetrics.admob.com%2F2009%2F10%2Fplacing-admob-metrics-in-context%2F&esheet=6227171&lan=en_US&anchor=http%3A%2F%2Fmetrics.admob.com%2F2009%2F10%2Fplacing-admob-metrics-in-context%2F&index=1&md5=9bc817b6f82789d387fcdc4066c25dc6" shape="rect">http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/</a>.
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