A Lot of Mobile Bandwidth to Video, Social Media and VoIP, Says Allot


The Allot MobileTrends Report shows a lot of growth of mobile data bandwidth usage that increased by 68% during the first half (H1) of 2010.  The top uses for bandwidth are streaming video, social media and VoIP.

The MobileTrends Report revealed that video-streaming applications are the largest consumer of bandwidth with a 35% share. 

Video streaming is the single largest growing application type with a 92% increase, due in part to the ever-rising popularity of YouTube. 

Social networking applications increased exponentially over H1, 2010 as Twitter grew its bandwidth by 310% and Facebook increased its dominance with a 200% rise.

VoIP and IM applications was the second fastest growing traffic-type, demonstrating that they have become popular, cost-effective alternatives to traditional voice and messaging services.

Rami Hadar, President and CEO of Allot Communications, said, "The findings also clearly demonstrate the close ties between mobile broadband and social networking.  Whether it's YouTube, Twitter or Facebook, social networking via mobile devices is becoming a 'must have' for subscribers, and we expect that this is just the beginning."

Findings from the Allot MobileTrends Report also include:

  • Video streaming continues to be the favorite for watching video; YouTube remains one of the single most popular destinations, accounting for 13% of mobile data bandwidth.
  •  P2P and HTTP downloads together represent a significant 31% of mobile bandwidth, with an aggregate growth rate of 80%.
  • VoIP and IM grew by 84%.  Skype remains the undisputed VoIP market leader, accounting for 83% of mobile VoIP bandwidth.

The Allot MobileTrends Report data was collected from January 1 to June 30, 2010 from leading mobile operators worldwide with a combined user base of 190 million subscribers. Allot gathered the data using the long-term reporting capabilities of Allot NetXplorer, Allot's centralized management and reporting system.

The full Allot MobileTrends Report (complete with graphics) can be found on http://www.allot.com/MobileTrends_Report_H1_2010.html.