IDC reported that the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015. It also forecasts that the impact of smartphone and, especially, media tablet adoption will be so great that the number of users accessing the Internet through PCs will first stagnate and then slowly decline.
The New Media Market Model also found:
- Worldwide, the total number of Internet users will grow from 2 billion in 2010 to 2.7 billion in 2015, when 40% of the world's population will have access to its vast resources.
- Global B2C ecommerce spending will grow from $708 billion in 2010 to $1,285 billion in 2015 at a CAGR of 12.7%.
- Worldwide online advertising will increase from $70 billion in 2010 to $138 billion in 2015, with its share of total advertising across all media growing from 11.9% to 17.8%.
We find this news interesting because tablet currently cost almost as much as notebook PCs. The HTC Jetstream costs more than the bargain priced notebook computers, the best deal ever was the HP TouchPad which may never happen again.