Two big smartphone makers failed miserably in smartphone times during the Super Bowl according to Keynote Mobile and Internet Performance figures. Keynote measured Super Bowl advertisers’ sites before, during and after the Super Bowl to see how they fared in speed and reliability once the traffic started hitting.
Samsung's Next Big Thing should be a better mobile website because response time for smartphones was 36 seconds and a 80% success rate while trying to get more information about the Samsung Galaxy S III and Note II.
While BlackBerry with its new browser couldn't help with 20.7 seconds for smartphones and a 96.43% success rate while trying to get information about BlackBerry 10, Z10 and Q10.
Maybe the problem could have been that people were using iPhones to download Samsung Galaxy and BlackBerry information...
AHAH It's all in the details
"Measurements running every 60 minutes Over the Air from New York and San Francisco on iPhone 4S (San Francisco – Verizon OTA, New York – Sprint OTA).
They were testing with iPhones that don't use LTE data, but 3G...
Keynote reported 11 advertisers came in with over 15 second response times:
- Samsung 36 seconds for mobile but a fast response time to desktops.
- Century 21
- Hyundai and Kia
- Mio from Kraft Foods,
- Walt Disney Pictures for Oz (40.33 seconds) and
- Wonderful Pistachios).
- Century 21 placed last on the mobile at a staggering 54.35 seconds response time.
- Doritos took the bottom spot on the tablet at a response time of just over 17 seconds.
"Given the money spent and the high-profile names, we were surprised to see some of these numbers be so poor,” comments Nick Halsey, CMO of Keynote. “Clearly a new dimension to these kinds of campaigns is understanding the three screen challenge. It’s not enough to simply let the desktop site try and run on a mobile, let alone when some of the content is rich video and animation.”
We ask our readers were using 4G, LTE or 3G during the Super Bowl? What were your responses and response times like?
Web/Desktop - Measurement sites running from US 10 locations every 30 minutes using real Internet Explorer 9 browser; Tablet - Measurements running over MWP LAN every 30 minutes from New York and San Francisco on iPad 2. (Keynote chose the iPad running over a LAN option as this is how the majority of iPad users access the Internet, so reflects most common scenario);