On the eve of the release of iOS 7 there is more iPhone 5c/5S news. Older iPhone owners will have more app options, iPhone 5S may be hard to find, iPhone 5c advertising has begun and Apple faces color challenges.
AT&T is supposedly going to have the most iPhone 5S stock available and more 16GB or 32GB models will be in stock.
In order to help iPhone 5S buyers Apple is reportedly developing an app to help buyers find stock in Apple stores.
When iOS 7 is released tomorrow, not all iPhone and iPad owners will be able to upgrade. It will only work with iPhone 4/4s/5 and iPad 2 or later. So what can an older iPhone owner do? When someone buys or downloads an app from the App Store they can chose the iOS version they need for their device. When an app requires iOS 6 or later, there is dialog box that asks if the device owner wishes to download the most recent version of the app that requires only iOS 5.
Amazon has updated its instant Video iOS app so that it streams to Apple TV using AirPlay and more IMDB integration.
Some French vinters may sue Apple for using the "champagne" color for its gold iPhone 5S. The CIVC (Inter-professional Committee for Champagne Wine) reported that it challenge Apple if it dares to invoke the iconic French brand. The CIVC, the group responsible for protecting the use of the term ‘Champagne,’ has a winning record in preventing a variety of companies and products from attempting to steal their brand.
Apple released a new iPhone 5c commercial claiming it's "for the colorful" with the title "Plastic Perfected." Plastic oozes out all over the place, forming the pink, green, yellow, and blue iPhone 5C models. The Apple logo is oozed out in black plastic. Released, yesterday, as of this writing it has had over 700k viewers. Apple's description proclaims, "Introducing iPhone 5c. A completely new expression of iPhone that's not just for lovers of color. It's for the colorful.
Another video shows iPhone 5c is beautifully un-apologetically plastic with a continuous seamless surface. Jony Ive senior designer claims that the iPhone 5C is more capable than the iPhone 5 as well as being simpler. It has the title iPhone 5c is more than just a color phone. It's an entirely new expression of what iPhone can be.
Tech buffs are complaining the iPhone 5S doesn't have long enough battery life, NFC, a too small screen and not enough storage (16GB is not enough).
To promote the iPhone 5S camera, during the London Fashion Week, the BurBerry collection was snapped by 16 iPhone 5S cameras and published on Instagram and Vine, while being live-streamed to Burberry stores. Christopher Bailey is a friend of Jony Ive and the stunt fit perfectly with the latest iPhone launch. This technique was used by Samsung during the London Olympics where Samsung bloggers covered the event.