T-Mobile USA, Inc., Danger, Inc., and MySpace, the country's
most trafficked Web site, today announced a highly integrated MySpace
Mobile experience for the T-Mobile®
Sidekick®.
"Sidekick users are often the hub of their
circle of friends, and MySpace is the No. 1 Web site our users visit on
their device," said Jeff Hopper, vice
president of marketing at T-Mobile USA. "We've
worked closely with MySpace and Danger to create a powerful MySpace
Mobile experience that is uniquely tailored for the T-Mobile Sidekick.
We think MySpace and Sidekick users are going to love having complete
control over their MySpace universe right from the palm of their hand."
The MySpace Mobile software is tightly integrated with the T-Mobile
Sidekick hardware, user interface, and all the applications on the
device. The new MySpace Mobile for the T-Mobile Sidekick is designed to
optimize the delivery of data to each user and preserve the features
that MySpace users love on the PC. All aspects of the MySpace Mobile
experience are tailored so users can simply navigate on the T-Mobile
Sidekick screen and enjoy fast access to T-Mobile's
robust wireless network.
"Innovating on our mobile platform is one of
the most important initiatives for us," said
Amit Kapur, vice president of business development for MySpace. "Given
the high degree of MySpace and Sidekick usage overlap, we know our users
will be thrilled to have this optimized experience."
MySpace Mobile for the T-Mobile Sidekick features include:
Customized User Interface (UI)
The new service has pertinent information including new messages, friend
requests and comments located in one easy-to-navigate home screen. To
use other aspects of the service, users simply navigate through the four
main sections of the application: Home, MyMail, Blog, and Search. The
Sidekick's directional pad allows users to
jump easily from each activity without waiting for a page to load.
Real-time Updates
MySpace Mobile users can stay signed in to MySpace even when they are on
the go with their T-Mobile Sidekick. Real-time features include:
-
Profile editing, which allows users to edit their MySpace profile
directly from the MySpace application, quickly and easily, wherever
they are. Profile updates are immediately reflected on the MySpace Web
site. -
Optimized photo management, which empowers users to --
with the click of a button -- upload photos
with captions from their T-Mobile Sidekick photo galleries, directly
to MySpace. -
Full-featured MySpace messaging, including push content and
notifications powered by the Danger service. The service automatically
pushes content, such as new friend requests or new messages, to the
end user, meaning that users are notified of new MySpace activity even
when they are using other T-Mobile Sidekick applications. This changes
the interaction paradigm from request/ response (as it is via the
browser today) to real-time, push messaging. -
The application will provide "Online Now"
status for a user's friends who are online,
further advancing the "always-on"
model. -
Users can read, reply to or post comments to the profiles and photos
of friends, as well as read and reply to comments on their own
profiles.
Iconic Sidekick design
Customers consider the T-Mobile Sidekick a social lifeline and a
messaging powerhouse thanks to intuitive features such as a large color
screen, full QWERTY keyboard, and a host of communications capabilities
including instant messaging and Web browsing.
The MySpace Mobile service is made possible on the T-Mobile Sidekick
through two components. The first component is the client software,
being made available for download in a staged rollout to the T-Mobile
Sidekick user base throughout the next several weeks. The second
component is the service that powers the application. Danger has created
a private interconnection to MySpace, whereby each user can access all
of his or her account data and interact with friends in real time.
"The first phase of Danger's
product evolution focused on providing a rich mobile messaging
experience, as part of the overall Internet offering,"
said Henry R. (Hank) Nothhaft, CEO and Chairman of Danger, Inc. "The
new MySpace Mobile for Sidekick showcases the next stage of our
evolution, tapping directly into compelling Web-based content and
real-time information services and delivering them in an uncompromised
fashion to mobile consumers."
This week, T-Mobile will begin a multi-week rollout of the new
application to T-Mobile Sidekick users. T-Mobile customers can access
and subscribe to the service through the Download Catalog. The new
service will be available to all Sidekick iD and Sidekick 3 users by the
end of October. For more information about the T-Mobile Sidekick, please
visit www.sidekick.com.