iPhone Users are Very Satisfied but 1/3 Carry a 2nd Phone, Says Rubicon

By Editor Wireless and Mobile News on May 12, 2008 1:20 PM | Permalink | Comments (0) | TrackBacks (0)

Rubicon Consulting conducted a detailed survey of 460 randomly-selected iPhone users in the US.

Here are some of the key findings:

iPhone users are very satisfied.
E-mail is the #1 function.
The iPhone increases mobile browsing... More than 75% of iPhone users say it has led them to do more mobile browsing.
...but it has drawbacks. About 40% of iPhone users say the iPhone has trouble displaying some websites they want to visit.
The iPhone is expanding the smartphone market. About 50% of iPhones replaced conventional mobile phones, 40% replaced smartphones, and 10% replaced nothing. Among conventional phones, Motorola Razr was the phone most often replaced. Among smartphones, Windows Mobile and RIM Blackberry were most often replaced.
A third of iPhone users carry a second phone. There have been anecdotal reports of iPhone users carrying a second mobile phone, either for basic voice calling, or for other functions like composing e-mail. The survey confirmed those reports.

A quarter of iPhone users say it's displacing a notebook computer.)
Users are young. About half of iPhone users are under age 30 (page 29) and about 15% are students.
Apple sells to its installed base. At least 75% of US iPhone users are previous Apple customers -- they used either iPods or Macintosh computers.
The iPhone increases phone bills. The iPhone has increased its users' monthly mobile phone bills by an average of 24%, or $228 extra per year.
The iPhone leads people to change carriers. Almost half of iPhone users changed carriers when they got the iPhone.

Download the full Rubicon white paper.