According to Nielsen Mobile, Google leads in mobile Internet search provider share
followed by Yahoo!, together accounting for 79% of the mobile Internet
search market.
Top 3 Mobile Internet Search Providers for Q1 2008 by Provider Share
1. Google (61%)
2. Yahoo! (18%)
3. MSN (5%)
Demographics and Usage Google and Yahoo! Mobile Searchers
- Google and Yahoo! mobile search skew male; 65% of Google search users and 63% of Yahoo! searchers are male.
- At 9.0 searches per month, Google users search more frequently than
users of any other mobile Internet search provider. Yahoo! is the
third most frequently-used provider, with Yahoo! users searching 6.7
times per month.
Google and Yahoo! mobile searchers seek out the same objectives in nearly equal proportions.
Top 3 Mobile Internet Search Categories for Q1 2008 |
Google |
Yahoo! |
Information |
33% |
33% |
Local Listings |
29% |
24% |
Websites/Navigation |
27% |
26% |
44% of Google users rate their satisfaction with mobile Internet search
between 8 to 10 on a 10-point scale, compared to 40% of Yahoo!
searchers.
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