
Sprint, will spend more than $100 million to market the touch-screen Instinct, made by Samsung Electronics , in hopes the cellphone can help turn around its fortunes. This was about three times the marketing budget for the biggest phone launch in 2007 by Sprint,
In order for customers to experience the full capabilities of the device, Instinct must be activated on a pricing plan offering unlimited data. Customers can choose from Everything plans for individuals starting at just $69.99 per month for 450 voice minutes or Talk/Message/Data Share plans for families starting at $129.99 per month for 1500 voice minutes to share between two lines. Instinct complements Sprint's signature Simply Everything Plan offering both unlimited nationwide voice and data services for just $99.99 per month. The Simply Everything Plan offers premium services, including GPS navigation, email, web surfing, Sprint Music Premier and Sprint TV Premier, while letting customers easily budget for phone expenses.Instinct was recently named “Best in Show” in the third annual
Emerging Technology (E-Tech) Award competition in April at CTIA
Wireless 2008. Instinct was also honored as “Most Innovative Product at
CTIA Wireless 2008” by the editors of LAPTOP, a leading mobile
technology magazine. CNET also recognized Instinct as the “Best Cell
Phone” in its annual Cream of the Crop CTIA 2008 awards.
The innovative device speeds up the user experience like no other touch-screen phone and brings the customer’s most-used applications and contacts within a single finger tap. Instinct has a high-tech look with large, vibrant touch-screen featuring localized tactile feedback, called haptics, which transform the virtual QWERTY keypad and other screen interactions into a sensory experience. The device also offers a Speech to Action button providing many functions using speech activation for calling, texting, picture messaging, traffic, movie, sports, news, weather and search.
As Sprint’s first EV-DO Rev A consumer-centric device, Instinct provides the ability to quickly browse the Web, access business or personal e-mail, share pictures, listen to commercial-free radio and more at broadband speeds. Instinct also provides smooth access to GPS applications including Sprint Navigation, with GPS-enabled audio and visual turn-by-turn driving directions and one-click traffic rerouting as well as Live Search for Sprint, powered by Microsoft, providing easy access to directory information on-the-go, interactive maps and one-touch click to call access.
Instinct boasts many advanced features including Visual Voicemail, allowing users to listen to messages in their order of preference and manage them with a simple tap of the screen. This device also provides support for corporate and consumer (POP3 and IMAP) email, multitasking capabilities that allow the user to play music in background mode while surfing the Internet, texting or playing games, a 2.0 megapixel camera with camcorder and expandable microSD memory of up to 8GB. Additional features include advanced stereo Bluetooth® 2.0, SMS voice and text messaging with threaded text, picture caller ID and Sprint Mobile Sync.
Instinct comes with everything the user needs to enjoy the device’s full capabilities right out of the box. Contents include a 2GB microSD™ card that can hold approximately 2,000 songs from Sprint Music Store, two standard 1,000 mAh batteries offering up to 5.75 hours of continuous talk time each, battery-charging sleeve, travel charger, USB cable, 3.5mm headphones with built-in microphone, and carry case with stylus. Customers can access the latest information on Instinct at www.instinctthephone.com.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies,
including two wireless networks serving nearly 53 million customers at
the end of the first quarter 2008; industry-leading mobile data
services; instant national and international push-to-talk capabilities;
and a global Tier 1 Internet backbone. For more information, visit
www.sprint.com.
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