On-Device Portal Company (ODP), Action
Engine Corporation, and Millennial Media, cross-platform mobile advertising
company will integrate Action Engine's in-application Mobile Advertising Engine
(MAE) technology with Millennial Media's premium MBrand network.
The integration enables Millennial Media to support of advertising within a
variety of Java, BREW, BlackBerry, and Windows Mobile downloadable applications.
Millennial Media's networks have run more than 1,000 mobile advertising
campaigns. Millennial Media advertisers will have an even broader ability to
reach consumers.
"The creation of applications is the next big wave in mobile, and the
race is on. Ad networks like Millennial Media are recognizing this trend
towards in-application mobile advertising and are working with mobile
application experts, like Action Engine, to capture this growing market," commented
Scott G. Silk, president and CEO of Action Engine.
Action Engine's mobile advertising technology lets mobile operators and
content companies extend mobile advertising into the 'offline' pages found
within downloadable mobile applications
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