Action Engine to Integrate Mobile Ad Engine with MBrand Network

On-Device Portal Company (ODP), Action Engine Corporation, and Millennial Media, cross-platform mobile advertising company will integrate Action Engine's in-application Mobile Advertising Engine (MAE) technology with Millennial Media's premium MBrand network.

The integration enables Millennial Media to support of advertising within a variety of Java, BREW, BlackBerry, and Windows Mobile downloadable applications.

Millennial Media's networks have run more than 1,000 mobile advertising campaigns. Millennial Media advertisers will have an even broader ability to reach consumers.

"The creation of applications is the next big wave in mobile, and the race is on. Ad networks like Millennial Media are recognizing this trend towards in-application mobile advertising and are working with mobile application experts, like Action Engine, to capture this growing market," commented Scott G. Silk, president and CEO of Action Engine.

Action Engine's mobile advertising technology lets mobile operators and content companies extend mobile advertising into the 'offline' pages found within downloadable mobile applications