AP Mobile News Network Reaches 16 Million Page Views

The Associated Press reported that the Mobile News Network received more than 16 million ad_media.gif.jpgpage views for the month of August, with 948 news organizations signed up to provide content. More than one million local stories featured on the Mobile News Network were read — the widest coverage available of breaking news, sports, entertainment and business developments for consumers on the go. The Mobile News Network is the first product released by AP’s Digital Cooperative, an initiative aimed at finding new digital outlets for news and information produced by AP members.

August marked the Mobile News Network’s first full month following the July 10 release of its iPhone client application. The network was optimized first for the iPhone to take advantage of the device’s multimedia capabilities, and currently 95 percent of traffic comes from the iPhone and iTouch.

Forthcoming this quarter are optimized client applications for other smart phones including BlackBerry, which was recently previewed during the CTIA Wireless I.T. and Entertainment(R) show held in San Francisco last week.

The Mobile News Network can be accessed on any smart phone by visiting its mobile site - www.apnews.com/mobile, which was launched on May 5. With the popularity of the iPhone application, only five percent of total traffic is coming from the mobile site.

Based on early traffic figures, wireless users are obtaining news from the network consistently throughout the day beginning at 7 a.m., with the number of visits growing steadily until 10 p.m. Users are acquiring news just as much, if not slightly more, during the weekend than any given day of the week (14.9% on Sundays vs. 13.8% on Wednesdays, for example). The Mobile News Network audience member views an average of 37 pages per month.

Leave a comment

Categories

Close