The Associated Press reported that the Mobile News Network
received more than 16 million
page views for the month of August, with
948 news organizations signed up to provide content. More than one
million local stories featured on the Mobile News Network were read —
the widest coverage available of breaking news, sports, entertainment
and business developments for consumers on the go. The Mobile News
Network is the first product released by AP’s Digital Cooperative, an
initiative aimed at finding new digital outlets for news and information
produced by AP members.
The Mobile News Network can be accessed on any smart phone by visiting its mobile site - www.apnews.com/mobile, which was launched on May 5. With the popularity of the iPhone application, only five percent of total traffic is coming from the mobile site.
Based on early traffic figures, wireless users are obtaining news from the network consistently throughout the day beginning at 7 a.m., with the number of visits growing steadily until 10 p.m. Users are acquiring news just as much, if not slightly more, during the weekend than any given day of the week (14.9% on Sundays vs. 13.8% on Wednesdays, for example). The Mobile News Network audience member views an average of 37 pages per month.
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