Mobile video start-up Mogreet Inc. (wap.mogreet.com) announced a series of
relationships with leading wireless carriers in the U.S. and U.K. markets for
on-deck placement of its creative line of mobile video messages. In addition to
on-deck partnerships with AT&T, Verizon Wireless, Sprint and Alltel, the
company now offers off-deck access on all the major U.S. carriers as well as on
3 and T-Mobile in the U.K. The partnerships extend Mogreet's reach to more than
200 million customers and ensure interoperable delivery of its content across
all carriers.
Mogreets are mobile video greeting cards that users
personalize with text. There are Mogreets for every occasion - birthdays,
holidays, special events, flirting, make-ups/break-ups, call me, love you and
I'm sorry. The product marries the engagement of video with the
personalization of text, making it an instant sensation with the Teen 12-17
demographic that drove the uptake of SMS in the U.S. market. Mogreets are
delivered by MMS where available, or as an attachment to a SMS text
message. With more than 3,000 mobile video
greetings in its library, Mogreet offers an array of choices from animation and
user-generated content to high profile celebrities and memorable movie clips.
Mogreet has relationships with several top-tier content partners.
Mogreet compresses video files to 100K or less. Currently, Mogreets can be
sent in one of three ways: from the company's website at www.mogreet.com;
directly from a mobile device (now available through Alltel Celltop phones or
the AT&T Multimedia Storefront); and through "video greetings" applications
on Facebook and MySpace. The company is compliant with the Mobile Marketing
Association's guidelines for premium text messaging by asking a first-time
recipient to opt-in in order to receive the content. Prices range from free
ad-supported mobile greetings to premium content priced at $.99 per message.
Subscription-based pricing models are in development.
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