WIRELESS AND MOBILE NEWS

Sprint's CEO Dan Hesse is currently pitching the new Sprint Ready Now in-store service to help people master their smartphones.

In glorious black and white Hesse sits at the counter of old fashioned coffee shop:

"Technology is only great when you know how to use it," Hesse says in the ad. "First we revolutionized wireless plans. Now we want you to get the most from these amazing devices."