Yahoo! oneSearch Powers Search for AT&T with Ads

By Contributor Wireless and Mobile News on September 8, 2008 12:52 PM

Yahoo oneSearch will powers mobile Internet searches made through AT&T's on-deck MEdia Net portal.

Yahoo! oneSearch will provide customers who search AT&T MEdia Net with access to:

News, financial information, weather conditions.
Flickr photos and Web images.
Web and mobile web sites.
AT&T's YELLOWPAGES.COM will provide local search information to customers.

Yahoo! oneSearch will also display relevant ringtones, wallpaper, games and other content available in the AT&T MEdia Mall within search results, eliminating the need for customers to search within a separate window for downloadable content.

Yahoo! oneSearch is designed for the needs of mobile user, intuitively returning results grouped around the user's query intent. For instance, when users search for a sports team, Yahoo! returns the latest scores, schedules, team profiles, roster, news, images and a link to the team's Web site. Alternatively, if a user searches for a movie, Yahoo! returns show times at local theatres, reviews, news articles and information on the cast. Consumers no longer need to surf through a sea of links to find the information they want while on-the-go. Yahoo! oneSearch delivers relevant information on any topic.

Yahoo! will also provide mobile-sponsored search advertising within mobile search results conducted through the AT&T MEdia Net portal.