WIRELESS AND MOBILE NEWS

B4UDrink.mobi is an interactive mobile program to help educate adults about how alcohol consumption affects an individual's Blood Alcohol Concentration (BAC).

B4UDrink.mobi  provides information about an individual's BAC and is accessible "at their fingertips" on any mobile device including a cell phone, BlackBerry, or iPhone.

The B4UDrinkprogram takes the guessing game out of the equation and gives the user factual information about how alcohol consumption affects an individual's BAC.

The user enters gender and weight and the type and quantity of drink(s) they plan to consume. A few short clicks later they are given their approximate BAC.

For example, a male weighing 200 pounds can visit B4UDrink.mobi before he goes out with friends and realizes that if he has four standard drinks over the course of two hours, his BAC would rise to .05 which is elevated but still below the .08 legal limit to operate a vehicle.

Say, a 150 pound woman drinks the same amount of mixed drinks over that time span her BAC would be .10 which is significantly over the legal limit to drive. BAC is not the only factor bearing on responsible decision-making; individuals must use common sense and sound judgment.

B4UDrink.mobi user is presented with facts about BAC and other information related to the responsible consumption of alcoholic beverages. There are many easy steps that can be taken to help prevent these tragedies, and visiting B4UDrink.mobi is one of them.

The B4UDrink.mobi site is an enhancement of an earlier version of the program developed by The Century Council. B4UDrink.mobi uses the same methodology and gives the same end results as B4UDrink.org, but is faster and designed to be easily used on any mobile device.

The Century Council sponsored the iniative.

About The Century Council

 The Century Council is a not-for-profit organization dedicated to fighting drunk driving and underage drinking and is funded by distillers including Bacardi U.S.A., Inc.; Beam Global Spirits & Wine, Inc., Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Sidney Frank Importing Co. Inc. Headquartered in Arlington, Virginia and chaired by The Honorable Susan Molinari, The Century Council is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol. TheCentury Council develops and implements innovative programs and public awareness campaigns and promotes action through strategic partnerships