In a demonstration, on the new LG KC910 Renoir, they demonstrated that content preloaded in these cards can only be used in approved handsets. They say it marks the beginning of a new era in mobile phone service and content distribution.
"With this advanced technology, handset manufacturers and MNOs will be able to meet the increasingly sophisticated demands of consumers who want easy access to premium content on their mobile devices," said Amir Lehr, senior director, business development, SanDisk. "The new LG KC910 Renoir highlights SanDisk's storage-based service delivery technology that is designed to enhance an MNO's ability to facilitate content usage in a flexible manner and lets service providers customize their method of content distribution."
LG Electronics' quick adoption of new technologies like the OMA SmartCard Web Server (SCWS) standard, allows the subscriber's SIM card to be used as an authorization server. Frédéric Christophe, director standard and engineering at LG Electronics European R&D center said, "True to our commitment to provide the most advanced mobile handset designs and user experience, LG Electronics is proud to pioneer in the area of Smart Card Web Server implementations and to offer this breakthrough storage-based service from SanDisk to the end-users, based on the MNO secure element (the SIM card) and the mobile handset interface and capabilities at their best."