WIRELESS AND MOBILE NEWS

AdMob shows the rapid growth of the Android and iPhone platforms in its March 2009 Mobile Metrics Report. Growth in requests from devices running the Android and iPhone Operating Systems (OS) continued to outpace other platforms in March, despite the relatively limited number of devices in market.

 The application stores for both platforms have significantly influenced this growth; in March, more than half of Android and iPhone requests came from applications. In the first five months following the launch of the Android Market in the US (November 2008 to March 2009), Android requests increased an average of 47 percent per month. In the first five months following the launch of the App Store in the US (July 2008 to November 2008), requests from the iPhone increased an average of 88 percent per month.

Other highlights from the March 2009 AdMob Mobile Metrics Report:

• The HTC Dream (G1) generated 72 million requests, giving it 2 percent share of the overall US Market in March.
• In the US in March, the HTC Dream (G1) was the number 10 overall device and the number 4 smartphone, after the iPhone, BlackBerry Curve, and BlackBerry Pearl.
•  The Android OS now has 6 percent of the US smartphone market and is tied with Palm as the fourth-largest OS.
• The iPhone generated 8 times more US requests than Android in March. The iPhone platform in total (iPhone and iPod touch) worldwide generated 23 times more requests than Android.

The comparison of Android to iPhone in the March 2009 AdMob Mobile Metrics report is based on requests for AdMob ads on the mobile Web and in applications from the HTC Dream (G1) and the iPhone in the US. The launch dates of the two application stores roughly correspond to the launch of AdMob's in-application ad units.

Visit AdMob's newly redesigned Metrics site (http://metrics.admob.com) to access the full March 2009 report, view past reports, or sign up to get an email notification when future reports become available.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.