An electronic female voice says all kinds of spacey things like "This point in time will self destruct now. Please keep your hands inside the moment at all times. In the last second your hair grew five-millionths of an inch. Now you see it now you don't. You heart is beating now and now and now."
These e spots offer interactive homepage takeovers tailored to the specific audiences of marquee sites, beginning with
The campaign also includes custom placements on MySpace, Pandora, Gawker, FoxNews.com and Reuters.com, all of which feature ad banners containing feeds of readership-tailored data from the
Through a string of online placements, Internet surfers will be encouraged to engage with advertisements for example, YouTube's homepage takeover will feature a user-generated clock where users can film themselves for three seconds while holding up a pre-assigned number, serving as a digit on the Now Clock. Other notable widgets include a Twitter word search that lets you create your own flock of Twitter birds, Now e-cards that self-destruct after one second, and tiny construction workers chirping on their Nextel Direct Connect phones with a counter showing how many people are using those phones right now.
"These online media partnerships reach audiences with relevant and entertaining information while providing an interactive experience that is unattainable with traditional advertising," said
The campaign creative is focused on three themes:
Additional campaign elements include added features and functionality to the interactive
The Sprint Now Network is more than just a physical network; it features America's most dependable 3G network,* the largest push-to-talk community, and the only national carrier to offer wireless 4G services and award-winning phones and devices, including the most-anticipated wireless product of the year - the Palm Pre. Additionally, last April,