- iPhone/iTouch impressions grew 8% month over month set new network-wide record.
- Apple edged out LG as the #2 device manufacturer.
- Initial Palm Pre impressions showed up on the network, as Palm apparently started to seed the market pre-consumer launch; and the Blackberry Storm cracked their top 20 mobile phone list at number 15.
- QWERTY surpassed the traditional keypad as the top input mechanism for mobile; while Touch/ QWERTY combined input devices (like the G1) doubled month over month.
The April SMART once again displays that mobile advertising is continuing on the path to becoming a spending imperative for brand advertisers," said Paul Palmieri, president and CEO, Millennial Media. "Brands saw particularly good dividends on spend in custom subnet and audience targeting. Additionally, increasingly effective campaign targeting, which resulted in stronger interaction rates, continued to represent more effective spend than online."
Millennial Media´s April SMART data was compiled from actual campaign and network traffic. The company´s reach, campaign analysis and CPEU™ calculation methodology can be found within the April SMART. To register to receive Millennial Media´s monthly Scorecard for Mobile Advertising Reach and Targeting, go to http://www.millenialmedia.com/research.